Strategy and scenario planning: Blowing the cobwebs off your mind workshop (with Allen & Overy)

Posted on: September 9, 2012

I was delighted to be asked to join a group of leading consultants and academics by Laurie Young, Dr Wendy Schultz and Gill Ringland of SAMI Consulting last week to explore techniques for scenario planning both to help develop more robust strategies and to increase engagement in the strategic process. It was a re-run of […]

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Book review: Ark’s “Best Practices in Legal Marketing”

Posted on: December 7, 2011

This little book contains a selection of articles focusing on some of the challenges of law firm marketing – both in the Uk and the USA. Here’s a synopsis: Market changes – dealing with uncertainty using scenarios If you don’t fancy reading a whole book on the subject of scenarios (see my post: http://kimtasso1.wpengine.com/book-review-chaotics-the-business-of-managing-and-marketing-in-the-age-of-turbulence) then […]

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Book Review: The Marketer’s Handbook: Reassessing marketing techniques for modern businesses By Laurie Young

Posted on: July 29, 2011

I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing – to write a review for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will appear soon. Here are some additional thoughts… There were moments when I […]

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Book Review – Marketing technology as a service – Proven techniques that add value by Laurie Young & Bev Burgess

Posted on: February 14, 2011

It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional services marketing in Canary Wharf […]

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PM Forum Conference – Laurie Young on “An alternative to commoditisation” and Andy Bounds on selling skills

Posted on: September 27, 2010

Each year I go along to the PM Forum Annual Conference although this year I was co-presenting a workshop session with Peter Abraham of e-consultancy on “Using social media in (new) relationship development” pursuing our interest in social media in the role of selling in the professions (We are producing a white paper on this […]

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