I was delighted to be asked to join a group of leading consultants and academics by Laurie Young, Dr Wendy Schultz and Gill Ringland of SAMI Consulting last week to explore techniques for scenario planning both to help develop more robust strategies and to increase engagement in the strategic process. Read More
I was delighted to be asked to join a group of leading consultants and academics by Laurie Young, Dr Wendy Schultz and Gill Ringland of SAMI Consulting last week to explore techniques for scenario planning both to help develop more robust strategies and to increase engagement in the strategic process. Read More
This little book contains a selection of articles focusing on some of the challenges of law firm marketing - both in the Uk and the USA. Here’s a synopsis: Market changes – dealing with uncertainty using scenarios If you don’t fancy reading a whole book on the subject of scenarios Read More
I have just finished reading this book – which is a series of around 80 short articles on an A-Z basis, covering the majority of theories and practices in strategic and tactical marketing - to write a review for Professional Marketing magazine which will appear soon. Book Review: The Marketer’s Read More
It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional Read More