At last week’s half day “Up to speed in digital marketing and social media course” http://www.pmforum.co.uk/training/ several delegates asked for my opinion on the various digital marketing qualifications available. Back in 2012, I wrote the following blog about the main digital marketing qualifications: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ Here is some recent feedback from Read More
I wrote the leader in this month's Professional Marketing magazine http://www.pmforum.co.uk/magazine/view_article.aspx?id=4294 and have reproduced it here for ease of reference Down with digital? Enough already about digital. This is not heresy. I’m as reliant on databases, analytics, social media and technology as the next marketer. Perhaps more so. And I’ve just Read More
At this week’s Profile (property marketing network http://www.profile-network.com/) session these three organisations shared their experiences of using video as part of the marketing communications mix for property marketing. Berwin Leighton Paisner http://www.blplaw.com/home Brian Macreadie, Head of Brand and Sector Marketing, explained that he was a “digital marketing geek” who had Read More
I thought it would be helpful to have an overview of Marketing Information Systems (MkIS) in the professions. I saw a neat infographic by Scott Barker on the Marketing Technology Landscape recently and despite the growing impact of technology on marketing was horrified at the incredible range and number of Read More
Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More