Lawyers Archives - Page 32 of 120

14 pragmatic steps to improved referrer management (London and Manchester 2019)
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14 pragmatic steps to improved referrer management (London and Manchester 2019)

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Strategy

14 pragmatic steps to improved referrer management (London and Manchester 2019)

I’ve combined the key delegate insights from the two most recent MBL workshops on referrer management (http://www.mblseminars.com/Outline/Developing-More-Work-from-Referrers-_-Intermediaries/5770/) in London and Manchester to provide 14 pragmatic steps to improved referrer management. The sessions had a fascinating and productive blend of views from senior leaders, fee-earners and business development professionals. 1. Analyse Read More

Kim Tasso2019-12-19T12:09:49+00:00December 19, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Strategy|

Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations
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Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Kim's Blog, Lawyers, Marketing

Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of Read More

Kim Tasso2019-12-12T13:42:43+00:00December 12, 2019|Kim's Blog, Lawyers, Marketing|

Developing the roles of marketing and BD secretaries, PAs and EAs
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Developing the roles of marketing and BD secretaries, PAs and EAs

Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management

Developing the roles of marketing and BD secretaries, PAs and EAs

The recent workshop on “The effective marketing and BD PA/Secretary” organised by Professional Marketing Forum (https://www.pmforum.co.uk/training.aspx) was attended by delegates from law firms, accountancy practices, patent attorney and design firms. Developing the roles of marketing and BD secretaries, PAs and EAs was a key point of discussion. Professional services marketing Read More

Kim Tasso2019-11-26T11:58:33+00:00November 26, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)
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Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing

Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)

This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule Read More

Kim Tasso2019-11-11T10:21:04+00:00November 11, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing|

Animal magic and the art of gaining buy-in: Leeds September 2019
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Animal magic and the art of gaining buy-in: Leeds September 2019

Accountants, Kim's Blog, Lawyers, Management Skills, Relationship Management

Animal magic and the art of gaining buy-in: Leeds September 2019

There was a distinctly animal theme to a recent buy-in workshop at the Professional Marketing Forum in Leeds meeting https://www.pmforum.co.uk/locations/yorkshire.aspx. Metaphors and stories are a powerful way to communicate - so here are some highlights on animal magic and the art of gaining buy-in. Bees - Communication Bees show amazing Read More

Kim Tasso2019-10-14T09:36:53+01:00October 14, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Relationship Management|