This book review of Better Business Relationships by Paul English of Grant Thornton appeared in the Winter 2018 edition of Professional Marketing magazine Kim Tasso reminds us early on in her book that while no one teaches you about relationships, nearly every aspect of business life demands effective relationships skills. Read More
What is at the heart of what we do - Better Business Relationships. Business relationships are at the heart of professional services – people buy people. Relationships are a key component of client service and often the source of competitive differentiation and real added value. Recently I presented a short Read More
Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education Read More
At the 2018 Professional Marketing Conference, there was the usual client panel where clients of legal, accountancy and property professional services firms gave their views on marketing and client service. Continuing the series of Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Read More
This article "Professional Marketing Forum conference report 2018: The Bare Necessities" was published in Professional Marketing magazine I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Read More
