At the recent PM Forum conference, I picked up an accountancy marketing case study from technology suppliers there about the use of marketing technology by accountancy firm Grant Thornton. The Senior Executive – CRM, Marketing and Business Development talks about the use of the CRM solution amongst the 200 partners Read More
At the recent PM Forum conference, I picked up some legal marketing case studies from technology suppliers there about the use of marketing technology by law firms. Farrer & Co CRM Farrer & Co (220 fee-earners including 78 partners) has used CRM solution Lexis® Interaction® since 2005. As part of Read More
KPMG hosted a panel discussion last night where some of the brightest stars of professional services marketing shared their reflections, insights and advice on how to break through to the next step of your career beyond Head of Marketing roles. I’ve summarised the key points from speakers and contributors (Simon Read More
This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of public and in-house training courses on the subject with regards to strategy and business development. Please let me know (kim@kimtasso.com) if you would like further details of half and full Read More
I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) http://kimtasso.com/views-new-marketing-standards-cim/. I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 http://kimtasso.com/professional-service-marketers-face-challenging-syllabus-change/ and have written on a number of occasions about alternative digital qualifications and courses (see, for example: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ and Read More
