In the course of my work with many different clients in the professions, I get to sit through a lot of CRM demonstrations – sometimes they are “bolt on” modules for accounting systems and sometimes they are standalone systems, sometimes they are tailored to a particular sector’s needs (e.g. property, Read More
A while back I got together with a well known consultant in digital marketing and social media to produce a White Paper providing guidance to lawyers, accountants and surveyors – and their business development advisers – on the use of social media in selling and integrating social media into their marketing, Read More
Earlier this week I provided an intensive one day introduction to marketing and business development for a group of UK and European lawyers. At the end of the day I asked what they had found to be the most interesting and valuable ideas. I am always intrigued to see what – Read More
I really shouldn’t have to talk about the importance of face to face contact on tenders – I thought it was perfectly obvious. But I was so shocked by a recent event that I simply had to put pen to paper (well, fingers to keyboard). A lot of my time is spent Read More
I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on Read More
