I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on Read More
Most lawyers, surveyors and accountants moan about how many internal meetings they have to attend and what a huge amount of time (and money) is wasted in them. So how do we make our meetings more effective? Common sense and communication The professions are bright people. They understand that effective Read More
Yesterday I was in Manchester (which was sunny and warm if you want to know) delivering another of the CLT training sessions on “Developing a privately funded family law practice” with 19 enthusiastic family law practitioners. During the day we covered the planning cycle and development of an appropriate business Read More
My favourite session at each year’s PM Forum Annual Conference is the final plenary session where a panel of professional service clients are invited to give their view on the marketing and sales approaches that they receive and to answer questions from the floor. This year the panel comprised: - Read More
Each year I go along to the PM Forum Annual Conference although this year I was co-presenting a workshop session with Peter Abraham of e-consultancy on “Using social media in (new) relationship development” pursuing our interest in social media in the role of selling in the professions (We are producing Read More