Kim’s Blog

Pitching, differentiation and competitor analysis

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. Some delegates were highly experienced in pitching (and their roles focused on pitching and tenders), whereas others were at the start of their journey and/or had only Read More

2023-06-01T11:28:30+01:00June 1, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Strategy|

Conversation skills book review 3: Conversational intelligence – How great leaders build trust and get extraordinary results by Judith E Glaser (2014)

I’m often asked to provide training in conversation skills. Whether it’s for confident or commercial conversations as part of the networking skills toolkit or part of a relationship building or sales conversations. I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid Read More

2023-05-22T15:35:30+01:00May 22, 2023|Kim's Blog, Management Skills, Relationship Management, Selling|

Assertive communication: The importance of voice

At the PM Forum  half day workshop on “Impact, assertiveness and effectiveness” there were delegates from law, intellectual property and accountancy firms. Some felt these skills weren’t taught at university and others wanted help to develop their roles and grow personally. Some were new to their roles and professional services Read More

2023-05-16T11:58:28+01:00May 16, 2023|Kim's Blog, Management Skills, Relationship Management|

Conversation skills book review 2 – How to talk to anyone: 92 little tricks for big success by Leil Lowndes (1999, 2017)

I’m often asked to provide training in conversation skills. Whether it’s for confident or commercial conversations as part of the networking skills toolkit or part of relationship building or sales conversations. I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns Read More

2023-05-22T15:51:24+01:00May 15, 2023|Kim's Blog, Relationship Management, Selling|

Book review – Managing Brands

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications - 2020 (kimtasso.com)) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). It provides an overview of the Managing Brands Read More

2023-05-11T17:53:57+01:00May 11, 2023|Kim's Blog, Management Skills, Marketing, Strategy|
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