This short (7 minutes) video introduces Transactional Analysis (TA). Business relationships – How the parent, adult, child (PAC) model helps with difficult interactions. (Video script) Hi, I’m Kim Tasso I’d like to share with you today a psychology concept to help you deal with difficult interactions – both in business Read More
At the start of 2020, I talked to Totum Partners - specialists in the recruitment of professional service marketers. A version of this article appeared in the February 2020 edition of Professional Marketing Magazine. Marketing and professional services are changing fast – and technology even faster. I was keen to Read More
I have prepared a short (8 minute) video on Strategy basics – Mission and vision statements with hedgehogs and helicopters. (Script) Hi, I’m Kim Tasso Today we are going to delve into mission and vision statements with helicopters and hedgehogs. We are going to think about why we are in Read More
This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals (Approximate script with links) Introduction Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – Read More
People often ask me about innovation in marketing. There is lots of information around on the subject – particularly as we struggle with how to move out of the Covid-19 pandemic restrictions, through technologically-disrupted markets and into whatever the “new normal” might be. So I thought I would revisit the Read More
