A five minute video on a pragmatic guide to Adapting to dog, cat and bear personalities: Better Business Relationships – Digitally. (Script) Hi. I’m Kim Tasso of RedStarKim. Thanks for checking in to this short (five minutes) – and hopefully entertaining and educational – video. Oh – and this is Read More
These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, Read More
Training provides the relevant knowledge for lawyers, accountants and surveyors to know what they need to do to develop more business – whether through marketing, selling or relationship management. Coaching provides one-to-one support to help them develop the motivation, confidence and skills to apply that knowledge to their particular markets Read More
A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design Read More
I was delighted when the Chartered Institute of Taxation (CIoT) Harrow and North London Branch invited me back to present an evening session earlier this month. I had previously presented on “Social media for tax advisers” in 2013 . On this occasion my talk was on “Helping tax advisers sell Read More
