At the recent PM Forum training workshop on “Buy in, engagement and stakeholder management” there was much discussion about influence and persuasion. Delegates were from law and accountancy firms. I’ve pulled together many of the ideas on influence and persuasion to create a toolbox as an additional learning resource for Read More
Richard Chaplin | LinkedIn, Founder of the Managing Partners' Forum |, hosted the 101st “Retuning your firm” webinar this morning. Guests included: Jeremy Beard | LinkedIn, John Rowland | LinkedIn, Alastair Beddow | LinkedIn and Alex Hamilton | LinkedIn. It was a masterclass in how to pack a 45 minute Read More
As a long-standing member of the Institute of Directors I was surprised to learn that there is special interest groups for Marketing Communications | Institute of Directors. So I attended one of its webinars yesterday: “Are you really listening – Unlocking innovation and engagement in the workplace” which focused on Read More
Delegates from law firms in Dublin, Manchester, Buckinghamshire and London joined me at the MBL workshop on persuasive writing. Some were lawyers (family, immigration and conveyancing) and some were in marketing/BD roles with a focus on pitches and tenders. We covered material to help craft clear, concise and compelling communications. Read More
I’m a little late in preparing an overview of these two excellent digital campaigns that were presented at the Home - PM Forum webinar in December. Thanks to Stefanie Jones of Wales - PM Forum for chairing the session. It’s interesting to compare and contrast the approaches in legal and accounting Read More
