Interested to see the web site of London estate agents Brian Lack – a series of videos introducing the firm and its services, interviewing key partners, providing adverts of related advisers and showcasing key properties.
But would digital immigrants (those who didn’t grow up with digital technology) prefer the option to see the material as text?
See what you think – www.brianlack.co.uk
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Published On: December 8, 2025- Published On: November 25, 2025
Published On: November 17, 2023
Published On: October 25, 2023
Published On: June 15, 2023- Satisficing or satisfying? – Take care with client care and relationship management
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- Effective marketing and relationship management on a low budget
- Getting to grips with Key Account Management (KAM)
- Integrating the sales pipeline and client relationship management
- Property marketing case studies – Relationship management at DTZ, GVA, JLL, Knight Frank and Savills
- Accountancy marketing case studies – Strategy and relationship management at BDO, Grant Thornton and RSM International
- Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk
- Client Relationship Management (CRM) for local government lawyers
- Book Review: The New Successful Large Account Management by Robert B Miller and Stephen E Heiman with Tad Tuleja (KAM – Key Account Management)
- Reasons to invest in a Key Account Management (KAM) programme
- Integrated marketing – Joined up sector, KAM and CEM programmes
- Client relationship management (CRM) - How many close relationships can you manage?
- Key Account Management KAM – Managing key client meetings
- Business development for lawyers – Pipelines, relationship management and international marketing (October 2017)
- International relationship management – Highlights from a talk by Allan Evans at BDO accountants
- Property marketing case study – Client and key client relationship management at JLL
- Key Account Management KAM in a nutshell
- Vuture – Marketing and relationship management automation in professional services firms
- Book - Social Media in Business Development and Relationship Management: A Guide for Lawyers
- Key Account Management (KAM) – Top 10 tips for designing and implementing a KAM programme
- Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)
- Top picks from KAM training workshops (October 2020)
- Beating Six Barriers to KAM – Chicken or Egg: Data, Protectionism, Starting point, Simplicity, Time and Training
- Six key KAM lessons – Education, Expectations, Exemplars, Emergence, Extending and Evolution (June 2022)
- Market research: Professional services benchmark and accountancy profession statistics
- Context and curiosity drive commerciality and pricing
- Update on marketing and business development (M&BD) team structures
- KAM Basics – Bowties and Diamonds (Video)
