Interested to see the web site of London estate agents Brian Lack – a series of videos introducing the firm and its services, interviewing key partners, providing adverts of related advisers and showcasing key properties.
But would digital immigrants (those who didn’t grow up with digital technology) prefer the option to see the material as text?
See what you think – www.brianlack.co.uk
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Published On: November 17, 2023
Published On: October 25, 2023
Published On: June 15, 2023- Satisficing or satisfying? – Take care with client care and relationship management
- A-E of cultivating a culture of relationship management
- Effective marketing and relationship management on a low budget
- Getting to grips with Key Account Management (KAM)
- Integrating the sales pipeline and client relationship management
- Property marketing case studies – Relationship management at DTZ, GVA, JLL, Knight Frank and Savills
- Accountancy marketing case studies – Strategy and relationship management at BDO, Grant Thornton and RSM International
- Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk
- Client Relationship Management (CRM) for local government lawyers
- Book Review: The New Successful Large Account Management by Robert B Miller and Stephen E Heiman with Tad Tuleja (KAM – Key Account Management)
- Reasons to invest in a Key Account Management (KAM) programme
- Integrated marketing – Joined up sector, KAM and CEM programmes
- Client relationship management (CRM) - How many close relationships can you manage?
- Key Account Management KAM – Managing key client meetings
- Business development for lawyers – Pipelines, relationship management and international marketing (October 2017)
- International relationship management – Highlights from a talk by Allan Evans at BDO accountants
- Property marketing case study – Client and key client relationship management at JLL
- Key Account Management KAM in a nutshell
- Vuture – Marketing and relationship management automation in professional services firms
- Book - Social Media in Business Development and Relationship Management: A Guide for Lawyers
- Key Account Management (KAM) – Top 10 tips for designing and implementing a KAM programme
- Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)
- KAM Basics – Bowties and Diamonds (Video)
- Top picks from KAM training workshops (October 2020)
- Beating Six Barriers to KAM – Chicken or Egg: Data, Protectionism, Starting point, Simplicity, Time and Training
- Six key KAM lessons – Education, Expectations, Exemplars, Emergence, Extending and Evolution (June 2022)
- Market research: Professional services benchmark and accountancy profession statistics
- Context and curiosity drive commerciality and pricing
- Update on marketing and business development (M&BD) team structures
- Linking pipeline and portfolio management to avoid strategic drift
- Blue Ocean Strategy for professional firms seeking new services?
- Strategic drift – a risk for partnerships
- Strategy and scenario planning: Blowing the cobwebs off your mind workshop (with Allen & Overy)
- Book Review: Good strategy, Bad Strategy – The difference and why it matters by Richard Rumelt
- Competitive strategy for business growth: Process, practice and performance
- Strategic positioning: Can the professions constantly innovate?
- Grown-up corporate social responsibility and the regulatory environment - Strategy book on “Aligning for advantage” by Professor Thomas Lawton
- Book Review – “How to think strategically: Your roadmap to innovation and results” by Davide Sola and Jerome Couturier
- Book review: “Developing a business strategy – How to use strategic planning to start up or grow your business” FT Essential Guides by Vaughan Evans
- Strategy workshop: Skills, resources, involvement and tools for the journey
- Accountancy marketing case studies – Strategy and relationship management at BDO, Grant Thornton and RSM International
- Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk
- Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk
- Be more strategic – creating behaviour change
- Marketing planning in a nutshell – Selecting a strategy
- Being more strategic – Six insights (Bias, Data, Complexity, Tolerance, Journey, Skills)
- Strategy matters in turbulent times: Digital Transformation. Big Data. Business Models.
- Be more strategic – Look to the stars and keep it simple sailor
- Strategy development insights: Curiosity, challenge, creativity, co-creation, culture and change
- Strategic thinking – Audits, assumptions and alignment
- Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion
- Be more onion, time out from the tsunami and other strategy insights
- Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn
- Improve your strategic thinking – Seven insights (2020)
- Be more strategic – Strategy in a post-Covid19 world
- Strategy basics – Mission and vision statements with hedgehogs and helicopters (Video)
- Strategic thinking – It’s a jungle out there
- Book review: Hope is not a strategy – the 6 keys to winning the complex sale by Rick Page
- Take them on the strategy journey
- Book review: B2B Marketing strategy – Differentiate, develop and deliver lasting customer engagement By Heidi Taylor
- Be more strategic – Eight insights (February 2022)
- Classic management book reviews – The McKinsey way, Good to great, How to manage organisational change and Strategic Selling
- Book review: Build your digital marketing strategy by Steve Brennan
- PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback
- Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)
- Be more strategic – PESTLE, Positioning and Plans
- Strategy case studies and more matrices
- Be more strategic – A metaphor: Analyse, join and align the dots
- Market research: Professional services benchmark and accountancy profession statistics
- McKinsey’s “Managing the strategy journey” says spend more time on strategy
- Strategy basics - Mintzberg
- Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)
Published On: March 30, 2023- Property leadership - Ian Coull, Chief Executive of SEGRO
- Managing Partners Forum (MPF) European Leadership Awards 2012
- Leadership: Lessons from Star Trek and Neuroscience
- Reflections on Managing Change and Leadership (with book list)
- MBA Refresher – Pricing, Innovation, Leadership and Technology
- Leadership masterclass by Luan de Burgh
- Leading a surveyors’ practice – Eight insights into leadership in property
- The Lawyer Business Leadership Summit - Crystal balls, Change, Connection, CRM and Collaboration. And don’t forget the Millennials.
- Leadership: Emotional contagion, delegation, coaching and team meetings
- Future Marketing Manager – T-shaped people, senior promotions and management vs. leadership
- Lessons in leadership - personal brand, presence, stages and loneliness
- Leadership and management: Maverick Magpies and Predictable Pigeons
- Book review: Professional services leadership handbook by Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner
- Leadership: Authenticity, values and culture
- Don’t try to eat the white elephant whole – thoughts on change management and leadership
- Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management)
- Review: The GC Index® - a Leadership and Board Assessment tool (organimetric)
- Leadership: Dealing with resistance to change
- Research on leadership and emotional intelligence (EQ)
- Book review: The Awareness Code - The secrets to emotional empowerment for incredible leadership by Wayne Linton and Steve Tappin
- Soft skills revisited - with a leadership perspective
- Book review: Connected leadership – How professional relationships underpin executive success by Andy Lopata
- Two 2023 financial benchmarks for law firms: The Law Society/Hazelwoods and the Institute of Legal Finance & Management (ILFM)/Crowe
- The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media
- Top six leadership qualities?
- Book review: Neuroscience for learning and development by Stella Collins
- Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs
- Conversation skills book review 1 - How to talk to anyone about anything – James W. Williams
- Leadership teams: Maverick Magpies and Predictable Pigeons (Video)
- Book Review - Marketing technology as a service – Proven techniques that add value by Laurie Young & Bev Burgess
- Current and future trends in web technology
- Law client feedback – The role of technology
- Impact of technology on marketing
- Future trends – technology perspectives from Ian Pearson of Futurizon
- System review – Intapp integrates technology and information across the client life cycle
- Marketing after the technology revolution?
- Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)
- How technology drives marketing intelligence and efficiency
- Client Experience Management (CEM) – Nine takeaways (Perspective, Emotions, Tension, Journeys, Involvement, Tangible, Systems, Technology, Process)
- Technology and psychology skills needed
- Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
- Podcast – With Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals
- Digital and soft skills - Microsoft on skills needed for an inclusive economy
- 25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
- Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events
- Impact of Covid on marketing and business development
- Learning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors
- Strategic thinking – It’s a jungle out there
- Video in the marketing mix
- Seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence (May 2021)
- Book review: Digital Body Language – How to build trust and connection no matter the distance by Erica Dhawan
- Conference review: Rebooting Marketing for Growth – 26th Professional Marketing Forum Conference 2021
- Future Marketing (Business Development) Manager – Theory, positive outlook, engaging juniors, planning and emerging opportunities (November 2021)
- Insights on pitching – Online, virtual, productivity, confidence and procurement (December 2021)
- Nine Marketing and Business Development trends in 2021
- Meridian West’s Marketing Leaders Benchmark 2022
- Don’t jump to conclusions - Coaching and Consulting skills (Expectations, Relationships, Listening, Goals and Implementation (February 2022))
- Book review: B2B Marketing strategy – Differentiate, develop and deliver lasting customer engagement By Heidi Taylor
- Does Zoom/Teams replace telephone calls? Telephone skills workshop
- Book review: Build your digital marketing strategy by Steve Brennan
- Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit
- Be more strategic – PESTLE, Positioning and Plans
- 10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West
- Marketing technology system review – Clean contact data with Cirrom
- Strategy case studies and more matrices
- Be more strategic – A metaphor: Analyse, join and align the dots
Published On: December 9, 2022- Property merger - Segro and Brixton Estates
- New book published – Growing your property partnership
- Property Book Launch
- Property leadership - Ian Coull, Chief Executive of SEGRO
- Thought leadership campaigns – the basics
- White Paper: Apps by UK law, accountancy and property firms – Are we missing the mobile revolution?
- Perfect Pitches for Property People
- Property marketing case study – John Rushton at Small Back Room: Community, content and customer experience
- Property marketing case study – Will Wright at White Space: Branding and video seeding
- Property marketing case study – Antony Slumbers: a sense of place, experiential marketing and augmented reality
- Property marketing case study – Video at Knight Frank, Berwin Leighton Paisner and Estates Gazette
- Property marketing case study – CBRE at MIPIM with bears and bulls video and social media
- Property marketing: Trends and challenging convention (Summary of EG Property Marketing summit speech)
- Property Marketing: Digital or non-digital? (Land Securities)
- Property marketing – To social media or not to social media? (Knight Frank)
- Property Marketing Case Study – The power of brands in B2B and B2C (Cluttons, Workspace and CBRE)
- Steve Blank’s “lean start up” wins The Laurie Young Global Prize for Thought Leadership 2014
- Property marketing case studies – Relationship management at DTZ, GVA, JLL, Knight Frank and Savills
- Nine takeaways from the second annual Estates Gazette property marketing summit
- Legal Marketing Case Study – Rix & Kay thought leadership in the later life and care sectors
- Thought leadership lecture for Laurie Young – The future of the professions
- Book Review – The Thought Leadership Manual by Tim Prizeman
- Managing client service in surveying and property partnerships
- Leading a surveyors’ practice – Eight insights into leadership in property
- Recruitment and succession of surveyors – Human resources management for property partnerships
- Accountancy marketing case study: Haines Watts accountants “For Love or Money” thought leadership campaign
- Estates Gazette Property Marketing Summit 2017 – Goals, Digital, Innovation, Content, Video and Experience
- Property marketing case study – Client and key client relationship management at JLL
- Client feedback – From the horse’s mouth at the Professional Marketing Conference (CIM, TfL and FourFront Property)
- Thought leadership, campaigns and project management – Nine insights from a workshop (2017)
- Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA
- Property marketing case study – Key points from the EG property marketing conference 2018
- Thought leadership campaigns and project management: Eight Essentials
- Property marketing case study – Integrated campaign on farmland value from Savills rural team
- Nine reflections on thought leadership (2019)
- Property marketing case study – Transformational change in Savills’ bid processes
- Professional Services thought leadership update - FTI, Bidwells, Grist and Fieldfisher (November 2020)
- Learning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors
- Reviewing books by legal and accounting clients – “Covid-19, residential property, equity release and enfranchisement” by Paul Sams and Louise Uphill and “Agile in Business – A guide for Company Leadership” by Robert Morley
- Law firm thought leadership update
- Three themes on campaign development and thought leadership – Education, Integration and Measurement (July 2021)
- Nine Marketing and Business Development trends in 2021
- How to write a successful property plan for your charity – presentation by the Ethical Property Foundation (EPF)
- Nine Change Management insights (May 2022)
- Next steps in growing a small surveying and property practice
- Five questions from a campaign, thought leadership and project management workshop
- Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing
- Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)
- Soft skills revisited - with a leadership perspective
- Campaigns, thought leadership and project management – Early engagement, scoping and risk management
- Market research: Professional services benchmark and accountancy profession statistics
- Book review – Managing Brands
- Marketing in the Metaverse – An opportunity for professional services?
- Be more strategic – A metaphor: Analyse, join and align the dots
