Following the recent Marketing and Business Development (MBD) law firm case studies, here are some Marketing and Business Development (MBD) accountancy firm case studies (2024-2025). Shortly, I will publish the final series – for property and real estate firms. Whereas there was real variety in the law firm case studies, Read More
I’ve been remiss in collating recent marketing and business development case studies. The last batch I published was Marketing and BD case studies in legal, accountancy, consultancy (April 2024) and Marketing case studies – Digital thought leadership campaigns (February 2025). So here is a bumper edition which serves as a Read More
PM Forum Canada presented a fantastic webinar on the art of listening. I was really impressed with the book by Kate Murphy You’re not listening – What you’re missing and this session was equally illuminating. The session – attended by over 200 delegates - provided insights into how to listen Read More
At the recent PM Forum – PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” we spent time considering key consulting skills. In particular we focused on how to achieve engagement, buy-in, commitment and implementation for a “consultancy” project. As well as looking at stakeholder engagement in detail Read More
At the recent PM Forum - PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” the issue of how to work with people with fixed views and closed to new ideas or refuse to consider change arose several times. We avoided using labels such Read More
