Analysis

UK accountancy market trends

There was an interesting piece on growth and UK accountancy market trends in Accountancy Age on 13 January looking at the trends within top 100 accountancy practices (http://www.accountancyage.com/aa/analysis/2322595/full-top50-50-analysis-mixed-bag-of-success?utm_term=&utm_content=headline_title&utm_campaign=AA.Best_Practice_RL.EU.A.U&utm_medium=Email&utm_source=AA.DCM.Editors_Updates) The main points were: There were 12 new entrants into the market – in some ways this is encouraging as it shows Read More

2014-01-24T09:52:10+00:00January 24, 2014|Accountants, Kim's Blog, Management Skills, Statistics and trends, Strategy|

Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building

The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – Read More

2013-12-20T10:54:36+00:00December 20, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy, Web Sites|

Law firm financial benchmarking – report for small and medium sized solicitor practices from NatWest

In October, NatWest Bank produced a free law firm financial benchmarking report on the profits being made by law firms outside the UK’s top 100. It shows that law firms with profits below £25m are struggling to turn fees into real profit. The report, authored by well-known law firm finance Read More

2013-11-22T11:26:30+00:00November 21, 2013|Kim's Blog, Lawyers, Management Skills, Statistics and trends|

Future trends – technology perspectives from Ian Pearson of Futurizon

At the recent Professional Marketing Forum conference,   Ian Pearson (BT’s lead futurologist for 16 years) provided some provocative food for thought to add into our environmental (SLEPT or PEST) analyses and scenario planning with his views on the future trends in technology. He drew a broad landscape by charting how Read More

2013-10-06T17:40:13+01:00October 6, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Statistics and trends, Strategy|
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