Better Business Relationships and DACRIE – A model to enhance business relationships

This article “A model to enhance business relationships” was published in the March 2019 edition of Ambition (the magazine of the Association of MBAs). It describes the DACRIE model which is the basis of the book by Kim Tasso “Better Business Relationships – Insights from psychology and management for working Read More

By |2019-04-15T15:29:33+01:00April 15, 2019|

Ten psychological ideas that employers, recruiters and HR people need to know

An article about the ten psychological ideas that employers, recruiters and HR people need to know has just been published in the world-leading recruiting and talent acquisition blog Undercover Recruiter. Almost half a million people read Undercover Recruiter every month. The article describes the following ideas: Cognitive bias Non-Verbal Communication (NVC) Read More

By |2018-11-02T10:16:49+00:00November 2, 2018|

There’s a real person behind that Persona

This leader article: "There's a real person behind that Persona" was originally published in the Summer 2016 edition of Professional Marketing magazine for PM Forum members. Don’t get me wrong. I’m delighted to see the professionalization of marketing and business development supported by sophisticated software. There are amazing analytics programmes Read More

By |2021-04-07T17:24:25+01:00July 20, 2016|
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