Book review Archives - Page 19 of 21

Accountancy marketing case studies – Strategy and relationship management at BDO, Grant Thornton and RSM International

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi (see http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/ ) and have summarised below the key points of some of the Accountancy marketing case studies for ease of reference: BDO Allan Evans is on the global Read More

Kim Tasso2015-02-04T09:09:01+00:00February 4, 2015|Accountants, Kim's Blog, Management Skills, Marketing, Relationship Management, Strategy|

Book review: Effective client management in professional services – How to build effective client relationships by Jack Berkovi

I’ve just finished reading and reviewing this 340 page book ("Effective client management in professional services - How to build successful client relationships" by Jack Berkovi) for Professional Marketing magazine and you should be able to read the article shortly http://www.pmforum.co.uk/magazine/ . I thought I’d share some of the material Read More

Kim Tasso2015-01-28T11:28:54+00:00January 28, 2015|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Strategy|

Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)
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Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)

Kim's Blog, Management Skills, Marketing, Relationship Management

Book Review: “The small big – small changes that spark big influence” by Steve J Martin, Noah J Goldstein and Robert B Cialdini (persuasion science)

As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More

Kim Tasso2022-06-21T10:45:21+01:00November 20, 2014|Kim's Blog, Management Skills, Marketing, Relationship Management|

Creativity 5 – Books on creativity

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of public and in-house training courses on the subject with regards to strategy and business development. Please let me know (kim@kimtasso.com) if you would like further details of half and full Read More

Kim Tasso2014-09-08T10:20:22+01:00September 8, 2014|Kim's Blog, Management Skills, Marketing|

Book review – HBR Guide to Persuasive Presentations by Nancy Duarte

As I am doing a fair amount of training and coaching on presentation pitches at the moment (particularly for actuaries, construction consultants and lawyers), I thought I’d take a look at the various books on presentation skills to recommend to people who ask for additional information. When I started reading Read More

Kim Tasso2015-12-11T17:22:13+00:00December 3, 2012|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Selling, Social Media|