Health warning: This book "The Analytical Marketer – How to transform your marketing organization" by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation. This is an Read More
These topics – Critical Thinking and Problem Solving – form a major part of the creativity and innovation workshops that I run (for details of public courses see here http://www.pmforum.co.uk/training.aspx). There are many other blogs on creativity (see, for example: http://kimtasso.com/the-psychology-of-creativity/ and http://kimtasso.com/creative-competencies/). In this blog, I explore critical thinking Read More
TED’s mission is to nurture the spread of powerful ideas. Anyone who has seen a TED talk knows that they are expert, entertaining, often emotional and always compelling. And never more than 18 minutes. So while many business presentations might not be suitable for the full TED treatment, there must Read More
These were just a few of the themes igniting the passions of marketing and business development people from professional service firms at the recent PM "Stakeholder management and buy-in" training workshop. I think it’s fair to say that there was a little therapy going on before we got down to business Read More
I recently visited Nottingham to lead a session for the East Midlands branch of the Professional Marketing Forum http://www.pmforum.co.uk/locations/eastmidlands.aspx called “Achieving buy-in – getting it past the partners”. It was hosted in the fabulous offices of Browne Jacobson (loved their open plan staff café and the “News in the loos” Read More
