At this week's “Buy in, Engagement and stakeholder management” workshop with PM Forum delegates from legal and accountancy firms across the UK identified their ten top takeaways on stakeholder engagement and buy in. Build your credibility What is required for credibility? There are numerous elements including: qualifications, experience, knowledge (of Read More
This article was published in the April 2022 edition of PM Magazine. A book review: How to advance your career in professional services marketing by Dominic Ayres. It’s a useful and timely book for those planning their careers in professional services marketing and business development. It starts at launching your Read More
Last week we had a full house at the PM Forum’s “Proactive Marketing and Business Development Executive” full day online workshop with delegates from across the UK (and one from Singapore). We covered a huge amount during the day. Reflection is a key part of learning and so here I Read More
It was a full house on the second presentation of this PM Forum training workshop on “Coaching and Consulting Skills for Marketing and Business Development” in February 2022. Most of the professions – lawyers, patent attorneys, accountants, economists, engineers and actuaries – were represented. This post explores one of the Read More
I recently had the pleasure of leading an intensive half day digital workshop on “Marketing and Business Development Planning in a Nutshell” for the Professional Marketing Forum. The poll results and discussion points are shown below for the delegates who represented firms in law, accountancy, engineering and economics consultancy from Read More
