Strategy development insights: Curiosity, challenge, creativity, co-creation, culture and change

While many people think strategy development in professional service firms as akin to “herding cats”, I think it’s more like trying to pick up mercury. There are all those shiny spots of precious (noxious?) metal which break off and join up in a seemingly random manner. It’s hard to put Read More

By |2017-03-06T10:24:55+00:00March 6, 2017|

The future agenda for marketing in the professions?

At the recent Professional Marketing Forum conference  I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” - and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Read More

By |2018-02-15T17:25:42+00:00October 6, 2013|
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