Book review – From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan

Posted on: November 15, 2010

I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on humankind. Lofty ideals indeed. Early […]

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Real CRM – 20 Top Tips

Posted on: August 4, 2009

The following is an extract from an article called “From messing around with databases to real client relationship management” published in the current edition of PSMG magazine: …So. The mismatch between this unholy trinity (marketers, fee-earners and clients) is understood. But what do we do about it? 1. Change attitudes – Take time to understand […]

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The arrival of Generation G (for generosity)

Posted on: April 6, 2009

I have long been interested in generation differences (in addition to personality, cultural and other ones) amongst both the clients and staff of my professional service clients. So I was pleased when one of my former students sent me a fascinating article from www.trendwatching.com about Generation G. Generation G “Captures the growing importance of ‘generosity’ […]

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The wonder of collaborative workspaces

Posted on: October 6, 2008

I have just started a new strategic review project with a medium sized partnership (around 25 partners) in an international market aligned to the legal sector. As I will be working – for the next few months – from their offices in London, from their offices around the regions and from my office at home, […]

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Original branding by Matt Playford · A site by Fresh01