Communication

Persuasive writing – Brand Voice and Tone of Voice

Delegates from law firms in Dublin, Manchester, Buckinghamshire and London joined me at the MBL workshop  on  persuasive writing. Some were lawyers (family, immigration and conveyancing) and some were in marketing/BD roles with a focus on pitches and tenders. We covered material to help craft clear, concise and compelling communications. Read More

2025-02-21T12:37:16+00:00February 21, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Selling|

Be more confident – Slow down

Speed is a hallmark of contemporary life. But remember the story of the tortoise and the hare? Speed isn’t always the winning strategy. At the recent MBL session on “Boost Your Confidence at Work - A toolbox for professionals” we considered the benefits of slowing things down. There were two Read More

Change challenges – Culture, Communications and Clutter (change frameworks and stakeholder engagement)

At the recent PM Forum - PM Forum training workshop on “Supporting change” law and accountancy firm delegates progressed through three modules: individual change (psychological processes), organisational change and change processes and tools. Throughout the session there was delegate discussions and break out groups – a summary of which is Read More

2024-12-16T08:59:36+00:00December 16, 2024|Accountants, Kim's Blog, Lawyers, Management Skills, Strategy|

Writing skills – Audience, Emotions and “Show don’t tell”

Last week, we gathered at the fabulous London offices of Norton Rose Fulbright for the PM Forum “Marketing and Business Development Writing Workshop”. (Details of future training workshops: PM Forum - PM Forum). Focusing on three key points Power of three - Writing and presentation basics (Video) (kimtasso.com) – I’ve Read More

2024-10-14T09:46:09+01:00October 14, 2024|Kim's Blog, Marketing, Selling, Web Sites|

Future marketing and BD managers – Managing challenging behaviour and Personal Development Plans (PDP)

A few top insights from last week’s full day training session by PM Forum. The session covered a lot of ground including: management skills, strategic thinking, financial scenarios, marketing and business development (MBD) theories, developing MBD plans, soft skills, gaining internal buy-in and managing a team. I pick a couple Read More

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