This morning I worked with 18 young marketing and BD assistants on a PM Forum course on “Practical and Professional skills”. We covered a lot of ground. But there was a series of group workshops where they demonstrated just how much they knew by identifying 10 top tips in a Read More
Back in June I presented the first course from PM Forum on “Inbound Marketing and Social Media”. You can download the PDF description here: http://www.pmforum.co.uk/training/index.aspx Whilst the session was split into two parts – the first dealing with the technology and tools (academic and commercial perspectives) and the second focusing on Read More
Almost two years ago, haysmacintyre (a 24 partner accountancy practice providing audit, tax, corporate finance and other services from central London offices) embarked upon integrating social media into its corporate marketing campaign. A case study: haysmacintyre accountants and social media. The challenge The firm was (and remains) a leader in Read More
As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More
With my new training course for the PM Forum (Inbound marketing and social media – 15th June) looming on the horizon I thought I’d better see about the latest thinking at the other end of the spectrum on digital marketing and was delighted when Mark Power, CEO of Concep (www.concepglobal.com), Read More
