Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)

Posted on: September 4, 2017 Firm of choice book review

This book review of “How to become the firm of choice” on strategy development in PSFs appeared in Professional Marketing magazine in the September 2017 edition. This book tells a story. In the form of a case study. It joins a mid-sized (21 partner) law firm on its two year journey to develop and implement […]

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Being more strategic – Six insights (Bias, Data, Complexity, Tolerance, Journey, Skills)

Posted on: March 5, 2016

Earlier this week, Norton Rose kindly hosted another presentation of the PM Forum’s “Being more strategic” training session where 18 delegates from solicitors, barristers, accountancy, actuarial and property firms attended. As always, at the end I asked which topics resonated most with the delegates and these were the main insights: 1.Explore your internal mental models […]

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7 building blocks of a proactive marketing executive (2015)

Posted on: October 7, 2015

A few weeks ago I had the pleasure of leading 18 delegates from the legal, accountancy and engineering professions as we explored the personal, professional and technical challenges of becoming a “proactive marketing executive”. Whilst we acknowledge that many marketing and business development professionals necessarily start their careers in a reactive, service providing role […]

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