The most recent persuasive writing course – up in Manchester last week – generated some interesting discussions about effective technique. Here are a few tips to add to those in previous persuasive writing blogs. 1. Red mist words There are some words and phrases that I really dislike. Because they Read More
I recently ran some workshops for lawyers on selling legal services with storytelling. It was to help them to appreciate the value of a more personal and emotional narrative in conversations with clients – whether in the written or spoken word. It is uncomfortable pushing information out to people - Read More
Wilson Wright (established in 1893) is a nine partner accountancy practice based in Holborn Circus in London serving both private and commercial clients. In 2016 it won the British Accountancy Award (BAA) for Independent Firm of the Year (Greater London) and is currently shortlisted for Mid-Tier Firm of the Year. Read More
I went along to the annual Estates Gazette Property Marketing Summit last week. It’s been reduced from a full day programme to half a day and two discussion panels dominated the programme although there were some real gems in the other presentations. The focus was on marketing physical properties rather Read More
Whether part of sales or pitching training or for standalone presentations for seminars and conferences I conduct many in-house training sessions on presentation skills. Yesterday, I delivered a training session on pitching for the PM Forum (http://www.pmforum.co.uk/training.aspx) and there was a request for general presentation skills guidance during that course. Read More
