Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Posted on: December 12, 2019 Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of wisdom Law firms and public […]

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Top 10 takeaways – Proactive Marketing Executive (Feb 2019)

Posted on: June 13, 2019 Top 10 takeaways - Proactive Marketing Executive (Feb 2019)

These are the top 10 takeaways from the delegates at the February 2019 Professional Marketing Forum’s Proactive Marketing Executive workshop selected as being most valuable. This post also includes some of the other marketing communication topics that emerged during exercises and discussions. McDonald’s Marketing plan outline (see http://kimtasso.com/marketing-planning-nutshell/) and the strategic process (Where now? Where […]

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Getting to grips with Instagram marketing in professional services

Posted on: January 28, 2019 Getting to grips with Instagram marketing in professional services

I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I noted that there were a […]

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Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)

Posted on: December 13, 2018 Social Media in Business Development and Relationship Management: A Guide for Lawyers

Thanks to Pippa Blakemore for this great and comprehensive review of my recent book “Social media in business development and relationship management: A guide for lawyers”. Further details of the book are available here: https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers Social media in business development and relationship management: A guide for lawyers Social media can be both tantalising and terrifying. […]

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Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)

Posted on: October 26, 2018 Social Media in Business Development and Relationship Management: A Guide for Lawyers

This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social media has a role to […]

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