Kim TassoCommerciality – Finance, pricing, innovation and research
Posted on: May 13, 2019
Earlier this year we ran the first “Commerciality – Finance, Pricing, Innovation and Research” workshop through Professional Marketing Forum. https://www.pmforum.co.uk/training.aspx. I am delighted to report that the consensus was that it was a success (even though we have some tweaks to make to the timing for all the group exercises). Here are the highlights: Aims […]
Leadership and management: Maverick Magpies and Predictable Pigeons
Posted on: October 19, 2018
There is a myth that magpies are attracted to shiny, sparkly things. The myth says that they will even steal them. (In 2014 researchers at Exeter University disproved the idea that magpies are attracted to shiny things – but bear with me while I continue my metaphor). Creative swiping was a term coined by Tom […]
Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)
Posted on: April 6, 2017
Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager. Develop your personal brand We […]
Strategy development insights: Curiosity, challenge, creativity, co-creation, culture and change
Posted on: March 6, 2017
While many people think strategy development in professional service firms as akin to “herding cats”, I think it’s more like trying to pick up mercury. There are all those shiny spots of precious (noxious?) metal which break off and join up in a seemingly random manner. It’s hard to put your finger on mercury. At […]