Being rather weary of the Zoom and PowerPoint combo for online events I’ve recently attended two mind-blowing experiences that show how Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could be used to improve the future digital client experience. Here are my experiences and insights from a talk Read More
On 21 October, the PM Forum East Midlands branch organised a SEO masterclass webinar where Hugo Whittaker (Twitter account @ImpressionTalk) of Impression gave a fast SEO update for professional services firms. I have summarised his key points in this short article. See here for an introduction to SEO (Oct 2011) Read More
(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More
At recent referrer management and client relationship management training sessions, we talked about NPS (Net Promoter Score) which measures the propensity or likelihood of recommendation and how it is rapidly becoming the standard measurement of client satisfaction in professional service firms. Several people have asked about client satisfaction benchmarks – Read More
My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, Read More
