Legal Marketing Case Study – Rix & Kay thought leadership in the later life and care sectors

(Apologies - the original post appears to have been lost from the site) Rix & Kay is a firm of solicitors in the South East with offices in Uckfield, Brighton and Sevenoaks. There are three lawyers and six assistants within its Later Life team which specialises in private client work (Powers Read More

By |2015-11-13T12:07:29+00:00November 13, 2015|

Legal Marketing Case Study – Rix & Kay thought leadership in the later life and care sectors

(Apologies - the original post appears to have been lost from the site) Rix & Kay is a firm of solicitors in the South East with offices in Uckfield, Brighton and Sevenoaks. There are three lawyers and six assistants within its Later Life team which specialises in private client work (Powers Read More

By |2015-11-13T12:07:29+00:00November 13, 2015|

Marketing to the elderly – for lawyers and accountants

I wrote the lead article on “Marketing to the elderly” in Private Client Adviser magazine back in September 2008 http://www.privateclientadviser.co.uk/feature/financial-planning/cover-story-marketing-legal-services-grey-market and have worked with the private client teams of many law firms since then. So it was nice to be invited to address accountants on the subject at the “Elderly Read More

By |2015-10-23T15:45:29+01:00October 23, 2015|

Elderly, grey, silver, mature or hyperactive?

This week I was asked to present a training session on the subject of marketing to the elderly market. Quite a tricky one as it is right in the middle of consumer marketing land whereas I am a native of business-to-business marketing country. Anyway. I did a fair bit of Read More

By |2015-12-11T14:27:22+00:00August 8, 2008|
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