It is coming up to a year since the Profile Property Marketing Network became a part of PM Forum. Event reports appear on social media and in PM Magazine but I thought it might help to have them in one place. Profile Property Marketing Network – Roundup of past events. Read More
A dozen trainee solicitors joined an MBL online workshop on “A Trainee’s Guide to Marketing & Business Development (MBD) in a Law Firm”. This article summarises delegates’ key takeaways and actions plans. Trainee solicitors’ role in marketing and business development – LinkedIn and networking. The online interactive session (see Kim Tasso – MBL Read More
I’ve summarized the highlights of the recent PM Forum online training workshop: “Strategic Marketing and BD Planning: In a nutshell”. Most of the delegates were in general MBD roles (mostly at executive level) – two were focused on event planning. Some were within large teams (30+) and others were in Read More
I’ve assembled some further recent case studies showcasing the latest developments in professional services marketing. Brand and internal engagement feature heavily across them all. Signposts to earlier case studies are shown below. Marketing case studies: Sponsorship, brand campaigns and podcasts Albert Goodman (accountancy) – Sponsorship Devonshires (law) – Brand evolution Read More
Law and accountancy firms were represented at the recent PM Forum workshop: “The Proactive Marketing and Business Development Executive”. Of course we need strategy, planning and expertise to help us be proactive. But a key theme emerging at the workshop was the need to be proactive in creating and cultivating relationships – both Read More
