fee-earner engagement

Proactive Marketing and Business Development Executives – Engage and Educate

It was a full house at PM Forum’s   “Proactive Marketing and Business Development Executive” online full day workshop with 18 enthusiastic delegates. They asked lots of brilliant questions and generously shared their insights and experiences with each other. Some were new to their MBD roles while many were considering how Read More

2024-12-08T11:13:42+00:00December 8, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

MBD Assistants – Perception, variety, events and specialising for career progression

At the PM Forum’s Marketing and Business Development (MBD) Assistants training session last week there was much talk about career progression. I’ve focused on a few topics: how we are perceived, the attraction of variety in roles, event management and MBD career specialisation. This article supplements the learning resources for Read More

2024-09-25T19:40:39+01:00September 25, 2024|Kim's Blog, Marketing|

The future shape of a Proactive MBD Executive? Hard (technical and AI) skills, soft skills and career development (Ireland, 2024)

Following the success of Being more strategic - Case studies and insights (Ireland May 2023) (kimtasso.com) last year, I was invited back to Dublin earlier this month. The topic of the half day training session was “Becoming a proactive marketing and business development (MBD) executive” which was tailored by the Read More

2024-06-21T08:37:42+01:00May 28, 2024|Kim's Blog, Marketing|
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