New CIM professional marketing qualifications 2020

The Chartered Institute of Marketing (CIM)  is the professional body for marketers in the UK and it regularly updates its professional marketing qualifications at certificate, diploma and post-graduate diploma levels. I reviewed past changes in October 2014. Here is an overview of the new CIM professional marketing qualifications 2020 (which Read More

By |2020-03-09T11:48:42+00:00March 9, 2020|

Technology and psychology skills needed

This leader article appeared in the summer 2019 edition of Professional Marketing magazine A view on the future of the marketing profession – Technology and psychology skills needed. The marketing profession is at an interesting crossroads. In one direction is technology nirvana – where systems automatically scrape and mine valuable Read More

By |2021-04-03T15:07:01+01:00July 15, 2019|

Future Marketing Manager – A checklist for success and how to get promoted

At the January 2019 presentation of the popular Future Marketing Manager course at Professional Marketing Forum, one of the group exercises was to write a checklist of what marketing and business development executives needed to do to be promoted to and successful as managers. So here is a checklist for Read More

By |2019-05-21T09:58:07+01:00May 21, 2019|

Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)

Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager.  Read More

By |2017-04-06T15:25:11+01:00April 6, 2017|

Future Marketing Manager – Books, influence and careers

Last Friday, I led one of the PM Forum’s popular Future marketing manager courses with delegates from firms such as Allen & Overy, Birketts, Field Fisher Waterhouse, Grant Thornton, Martineau, Wragge & Co and Conyers Dill & Pearman. Although there are many book references in the slides and other handouts, Read More

By |2017-08-02T17:19:14+01:00June 29, 2009|
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