Generations

Telephone skills – Focus on the caller’s needs

Lawyers and tax advisers attended the recent MBL workshop on “Pick up the Phone – Client service and sales opportunities for professionals”. This article forms part of the learning resources for the session. Future workshops are listed at Kim Tasso - MBL Seminars. Telephone skills – Focus on the caller’s Read More

2025-04-18T09:41:48+01:00April 18, 2025|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Book review: Influential Internal Communication by Jenni Field

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”. So here’s Read More

2022-09-06T09:18:11+01:00September 6, 2022|Kim's Blog, Management Skills, Marketing, Relationship Management|

Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. There was a dizzying whirl of junior and senior professionals moving firms – some pushed by the behaviour of firms during lockdown and others pulled to the attractions of Read More

2023-03-28T09:11:48+01:00August 18, 2022|Kim's Blog, Management Skills, Marketing|

Law Society Research Report – Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030

To provide help with legal sector and law firm environmental analyses (e.g. PESTLE analyses) I have attempted to summarise the main findings of The Law Society Research Report “Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030” which was released on 8th June by its Futures Read More

2021-07-19T11:27:25+01:00July 19, 2021|Kim's Blog, Management Skills, Statistics and trends, Strategy|

Book review: Digital Body Language – How to build trust and connection no matter the distance by Erica Dhawan

A shorter version of this book review: Digital Body Language – How to build trust and connection no matter the distance by Erica Dhawan was published in the Summer 2021 edition of Professional Marketing Magazine  which is sent free to members of the Professional Marketing Forum.  Overview I was excited Read More

2021-06-30T16:20:38+01:00June 30, 2021|Kim's Blog, Management Skills, Relationship Management|
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