Recently I ran another of the popular “marketing planning in a nutshell” training session for PM Forum http://www.pmforum.co.uk/training/ The 18 delegates – from a variety of legal and accountancy firms - selected three of the topics we discussed for a follow up blog: Stepping stones, persuasion and maintaining momentum Stepping Read More
The start of a new year usually heralds a host of sincere resolutions for things that you will do differently or better in future. Many start a new year with revised goals. But before you set your goals – check your limiting assumptions. Much of my work is spent straddling Read More
Yesterday, I led another training session for CLT on Business Development for Lawyers in London. The session takes delegates on the journey from analysing their markets and services, setting goals, selecting appropriate strategies and creating integrated marketing, communications, sales and relationship management campaigns. As usual, the nature of the delegates’ Read More
Long ago a senior management consultant for whom I had great respect admonished me for working long hours and stressed the importance of focusing on the outputs rather than the inputs. At the time I was rather indignant – he was advocating that we should not be hung up about Read More