Kim TassoLegal marketing case study – Clark Hill redesigns its marketing and BD team
Posted on: January 28, 2021
In September, the international senior marketing and business development team at Clark Hill presented a webinar for the Professional Marketing Forum. The topic was “Clark Hill redesigns its marketing and BD team”. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Award at the 2020 Managing […]
Self-Motivation – Ten top tips (Video)
Posted on: January 4, 2021It’s the start of a New Year! Last year – with all the problems created by the Covid restrictions – it was really hard to keep going sometimes – even for those who usually excel at self-motivation. Apart from the odd bad day, I managed to maintain high motivation levels myself and amongst my coaching […]
Key takeaways from “How to manage and grow your private client practice” (Feb 2020)
Posted on: December 30, 2020
I’m making the final preparations for the first online presentation of the popular “How to manage and grow your private client practice” which takes place on 11th January 2021. I’m updating everything to reflect the lessons learned as we adapted to the Covid pandemic and highlighting some recent private client campaigns. As I do so, […]
Insights into assertiveness, confidence and effectiveness (2020)
Posted on: October 9, 2020
A half day digital workshop by Professional Marketing Forum took place in early October for a number of marketing and business development professionals from legal and accountancy firms. Assertiveness, confidence and effectiveness were the topics of discussion. Key takeaways The key takeaways from the delegates included: Self-confidence is based on self-esteem which is determined by […]
Strategy basics – Mission and vision statements with hedgehogs and helicopters (Video)
Posted on: August 28, 2020I have prepared a short (8 minute) video on Strategy basics – Mission and vision statements with hedgehogs and helicopters. (Script) Hi, I’m Kim Tasso Today we are going to delve into mission and vision statements with helicopters and hedgehogs. We are going to think about why we are in business and how those ideas […]