Influence – Cialdini’s six principles of the psychology of persuasion (Video)

This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and persuasion – and how you might use them. They are Read More

PM Forum – Assisting Management: The role of marketing in influencing the Board

Last night I braved the miserable weather and trundled along to the offices of Kingsley Napley lawyers to attend a Professional Marketing Forum meeting entitled “Assisting Management – the role of marketing in influencing the Board”. Two senior non-marketers presented their thoughts. The first presentation was by an incredibly young-looking Read More

2013-07-25T17:20:59+01:00September 3, 2009|Kim's Blog, Marketing, Strategy|
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