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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

I keep an eye out for case studies in professional services marketing and share them at workshops. This post describes some case studies from veteran legal PR expert – Clare Rodway  at Kysen.   I’ve known Claire for more years than either of us care to remember and her long-established Read More

2023-12-19T17:11:48+00:00December 19, 2023|Kim's Blog, Lawyers, Marketing, Web Sites|

Nine reflections on thought leadership (2019)

It was a full house at the recent Professional Marketing Forum training workshop https://www.pmforum.co.uk/training.aspx on thought leadership. Here are the nine reflections on thought leadership identified by the 18 delegates at the end of the session: Use books for thought leadership – Publishing a book was the original way that Read More

2019-09-09T15:55:29+01:00September 9, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends|
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