Marketing Information Systems (MkIS) in the professions – An overview

Posted on: June 11, 2014

I saw a neat infographic by Scott Barker for www.chiefmartec.com on the Marketing Technology Landscape recently and despite the growing impact of technology on marketing was horrified at the incredible range and number of marketing systems listed on it. http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/ He uses six main categories and 42 sub-categories as follows: Marketing Experiences — more specialized […]

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