How to facilitate groups

Posted on: October 2, 2019 How to facilitate groups

“A team is not a group of people who work together, it is a group of people who trust each other” (Simon Sinek). As social creatures, you’d think that if you put us together in a group we would all just get on, share our thoughts and tackle the task at hand. But that isn’t […]

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Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®

Posted on: April 19, 2019 Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®

This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King private client wealth proposition. It was written by Robert Pinheiro, the firm’s Senior Marketing and CRM Manager. I was particularly pleased to see the firm’s success having worked with […]

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Change management and Employee engagement

Posted on: April 8, 2019 Change management and Employee engagement

At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management—A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has a direct impact on service […]

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10 key points all about buy-in in professional services (Manchester and Dublin 2019)

Posted on: March 3, 2019 all about buy-in in professional services (Manchester and Dublin 2019)

I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 people signed up – one […]

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What marketing and business development assistants would like to say to their fee-earners

Posted on: December 18, 2018 marketing and business development assistants would like to say to their fee-earners

At a recent training workshop we considered: What marketing and business development assistants would like to say to their fee-earners. The assistants know that they have to work hard to understand what their fee-earners do and who they do it for – they must develop empathy with their fee-earners and develop product knowledge in the […]

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