Marketing planning in a nutshell

I provide many public training courses on marketing planning in a nutshell. But questions about marketing planning arise in many other public and in-house training courses on business development, referrer management and social selling. And of course people ask me for a standard marketing plan template. But it’s rarely as Read More

By |2021-04-07T17:26:02+01:00June 16, 2017|

Book review: Chaotics – The business of managing and marketing in the age of turbulence (scenario planning)

By Philip Kotler and John A Caslione This review appeared in Professional Marketing magazine (http://www.pmforum.co.uk/magazine/index.aspx) a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning actually cheered me up. Why? Because it provided a huge amount of information about what Read More

By |2015-11-20T19:16:07+00:00July 14, 2011|

Book review – From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan

I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on Read More

By |2013-07-26T21:40:54+01:00November 15, 2010|
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