Marketing basics – Marketing audits with onions and pestles (Video)

Posted on: August 6, 2020

A short (6 minute) video on Marketing Basics – Marketing audits with onions and pestles. What is a marketing audit? Why do we need one? How do we do it? (Video script) Hi I’m Kim Tasso Today we are looking at a basic marketing theory – the marketing audit. Although looking at the props I’m […]

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Marketing planning in a nutshell

Posted on: June 16, 2017 Marketing planning in a nutshell

I provide many public training courses on marketing planning in a nutshell. But questions about marketing planning arise in many other public and in-house training courses on business development, referrer management and social selling. And of course people ask me for a standard marketing plan template. But it’s rarely as simple as filling in a […]

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Book review: Chaotics – The business of managing and marketing in the age of turbulence (scenario planning)

Posted on: July 14, 2011

By Philip Kotler and John A Caslione This review appeared in Professional Marketing magazine (http://www.pmforum.co.uk/magazine/index.aspx) a while back. But I keep mentioning the book to people so thought I’d publish it here. This book about scenario planning actually cheered me up. Why? Because it provided a huge amount of information about what is going on in the […]

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Top 10 trends in marketing?

Posted on: February 3, 2011

I was asked the other day what I considered to be the important emerging trends in marketing (and not just professional services marketing) so I had a bit of a think. There’s so much going on! My initial ideas are below and I would be interested to hear your views on what you would add […]

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Book review – From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan

Posted on: November 15, 2010

I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on humankind. Lofty ideals indeed. Early […]

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