I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book. I recently researched top marketing books and – surprise – this Read More
At next week’s 29th Annual PM Forum Conference 2024 - PM Forum I’m presenting on coaching alongside Richard Chaplin | LinkedIn and Keith Hardie | LinkedIn. I thought it would be helpful to do a round-up of recent coaching articles which focus on business development. I’ve mostly drawn from PM Read More
Alastair and Samantha of Optix Solutions delivered a comprehensive and thought-provoking PM Forum training session. Delegates appreciated the provocative food for thought to make more proactive use of AI in their marketing and business development teams and activities. Opportunities quickly become threats so the need to get a handle on Read More
It was great to welcome the Optix Solutions team to deliver its first online training session for PM Forum on 4th September. This new session “Creating a Leading Digital Marketing Strategy” guided delegates through the process of creating and implementing a digital marketing strategy. It comprised three elements: a) digital Read More
Most professional services firms use events as an integral part of their marketing and business development (MBD) campaigns. And many firms have MBD professionals who focus solely on event management. So it was good to hear the July CIM https://www.cim.co.uk/ webinar which was dedicated to event management. Richard John | Read More
