These are the highlights of a recent PM Forum – PM Forum training workshop on “Helping fee-earners prepare the perfect pitch” for marketing and business development professionals. We worked through three key aspects of pitching process: Planning and processes; selling and writing; and presenting and learning. Whilst larger firms have highly Read More
This article is one in a series supporting the Home – PM Forum training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers looking at their next career move). The essence of marketing is to anticipate and meet client needs profitably. As your career progresses, you develop Read More
This article is one in a series supporting the Home - PM Forum training course Aspiring Marketing and Business Development Leader - PM Forum. As careers progress, it’s increasingly important to develop knowledge of and collaborate with those in disciplines and functions beyond marketing and business development. So I asked Read More
Law and accountancy firms were represented at the recent PM Forum workshop: “The Proactive Marketing and Business Development Executive”. Of course we need strategy, planning and expertise to help us be proactive. But a key theme emerging at the workshop was the need to be proactive in creating and cultivating relationships – both Read More
At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. But there was a particular interest in event management as a crucial element of many MBD campaigns. We explored event management best practice, Read More
