This is one of a series of articles supporting the Home – PM Forum new training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers looking at their next career move). Becoming a CMO is an aspiration for many senior MBD managers. So, I sought the views of Read More
I am often asked by clients to assist in enhancing their client service and client experience. Recently, I facilitated workshops for senior leadership teams where they wanted a) a briefing on the range of client service initiatives in professional services and b) help with deciding their priorities and strategy for Read More
At the recent PM Forum online workshop on “Campaigns, Thought Leadership and Project Management” almost half of the delegates were at manager level and the remainder were executives. Some were in general marketing and business development (MBD) roles whilst others held specialist communication positions. Some were focused on sectors including: real estate, private Read More
What’s your personal value proposition? What value do you bring to your clients? (or employer?) You may have considered these questions as part of your personal brand development. I’m looking at the process through the lens of value proposition development – and through my personal lens. Develop your value proposition (and Read More
This article is one in a series supporting the Home – PM Forum training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers preparing for their next career move). Leor has worked hard during his successful professional services marketing career – spanning legal, accountancy and consulting firms – Read More
