Marketing plans

Manage the transition to manager and adopt a commercial perspective (Future marketing and business development manager)

Nine delegates – from all parts of the legal community (solicitors, barristers and patent attorneys) attended the PM Forum – PM Forum workshop “Future Marketing and Business Development Manager”.  It was hosted in the stunning library at Homepage | Quadrant Chambers in Fleet Street. Manage the transition to manager and adopt Read More

2026-09-14T10:08:03+01:00September 14, 2026|Kim's Blog, Lawyers, Management Skills, Marketing|

Key insights from aspiring MBD leaders

Last week I was excited to facilitate the much-anticipated new PM Forum workshop  on “Aspiring Marketing and Business Development Leaders”. 12 delegates – three quarters from law firms – gathered to tackle a tough, demanding agenda. I’ve tried to provide a synthesis of the key points of interest from the Read More

Marketing and Business Development (MBD) property firm case studies (2024-2025)

Following the recent compilations of case studies for law firms (Marketing and Business Development (MBD) law firm case studies) and accountancy firms (Marketing and Business Development (MBD) accountancy firm case studies), here are some from property and real estate firms. Marketing and Business Development (MBD) property firm case studies (2024-2025). Read More

2025-12-08T11:29:40+00:00December 8, 2025|Kim's Blog, Management Skills, Marketing, Property, Social Media, Strategy|

Future Marketing and Business Development Manager – Transition from technical expert to adviser

A few top insights from last week’s full day training workshop on “Future Marketing and Business Development Manager” by PM Forum. The session covered many topics including: management skills, strategic thinking, financial scenarios, marketing and business development (MBD) theories, developing MBD plans, soft skills, gaining internal buy-in and managing a team. Read More

Marketing case studies – Digital thought leadership campaigns at Menzies and Withers Worldwide

I’m a little late in preparing an overview of these two excellent digital campaigns that were presented at the Home - PM Forum webinar in December. Thanks to Stefanie Jones of Wales - PM Forum for chairing the session. It’s interesting to compare and contrast the approaches in legal and accounting Read More

2025-02-17T17:46:14+00:00February 17, 2025|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|
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