I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 Read More
This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in Read More
This review and appreciation of “Social media in business development and relationship management: A guide for lawyers” (author Kim Tasso and publisher Globe Law and Business) is by Elizabeth Robson Taylor of Richmond Green Chambers and Phillip Taylor MBE, Head of Chambers and Reviews Editor, “The Barrister”. “Globe Law and Read More
At the end of 2018 I was invited to facilitate a Managing Partners’ Forum breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of Read More
At a recent training workshop we considered: What marketing and business development assistants would like to say to their fee-earners. The assistants know that they have to work hard to understand what their fee-earners do and who they do it for – they must develop empathy with their fee-earners and Read More
