Marketing

Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)

Thanks to Pippa Blakemore for this great and comprehensive review of my recent book "Social media in business development and relationship management: A guide for lawyers". Further details of the book are available here: https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers Social media in business development and relationship management: A guide for lawyers Social media can Read More

2018-12-13T12:30:06+00:00December 13, 2018|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|

Help your lawyers understand and engage with social media effectively

Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education Read More

2021-04-03T15:47:46+01:00November 16, 2018|Lawyers, Marketing, Relationship Management, Selling, Social Media|

Professional Marketing Forum conference report 2018: The Bare Necessities

This article "Professional Marketing Forum conference report 2018: The Bare Necessities" was published in Professional Marketing magazine  I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Read More

2021-04-03T15:59:44+01:00November 8, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|

Thought leadership campaigns and project management: Eight Essentials

At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion:  1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought Read More

2018-09-21T17:24:37+01:00September 21, 2018|Kim's Blog|

Book review: Endorsements for Better Business Relationships

My new book “Better Business Relationships – Insights from psychology and management for working in the digital world” (further details at http://kimtasso.com/publications/better-business-relationships/) will be published on 20th September. I’m humbled and deeply grateful for the following endorsements of the book: “Occasionally you come across books that are timely, utterly important Read More

2018-09-12T09:54:56+01:00September 12, 2018|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Selling, Social Media|
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