Marketing

Using Kaplan and Norton’s Balanced Scorecard as a business planning tool

Most people who have completed management studies or an MBA will be familiar with this model. But there are a couple of professional practices that I work with who have used it in anger and have effectively built their integrated firm business plan, departmental business plans and individual partner plans Read More

2014-08-18T14:03:20+01:00May 10, 2011|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Introduction to MAC (Mobile Activation Code) tags

Noticed those small square graphical images that have started to creep onto the pages of print media and other promotional materials? I even received a business card recently with a tag on the back. Personally, I prefer the aesthetics of the QR (Quick Response) tags although some experts argue that Read More

2013-07-30T22:03:33+01:00April 26, 2011|Kim's Blog, Marketing, Statistics and trends, Web Sites|

Richmond Business Expo: Lawyers, accountants and surveyors at local exhibition

Whilst many would question the effectiveness of exhibitions in general as a way to promote professional services, an exhibition focused entirely on a local business community is a slightly different proposition. Earlier this week, wearing several hats (MD of small local business, business journalist, market researcher etc) I went along Read More

2024-08-08T12:04:14+01:00April 15, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property|
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