10 tips on price communications for professionals

Posted on: April 28, 2016 Price communication for professionals

When I talk to professionals about price communications there appears to be some confusion between two separate activities. First, there needs to be a pricing strategy – I’ve addressed this in various blogs (see, for example, http://kimtasso.com/the-pricing-and-value-of-legal-services/) – which might include premium pricing for a skimming strategy or a lower price to achieve rapid penetration. Establishing […]

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Achieving buy-in – Oranges, elephants and dancing

Posted on: April 24, 2016 Segmentation - a key to achieving buy-in

I recently visited Nottingham to lead a session for the East Midlands branch of the Professional Marketing Forum http://www.pmforum.co.uk/locations/eastmidlands.aspx called “Achieving buy-in – getting it past the partners”. It was hosted in the fabulous offices of Browne Jacobson (loved their open plan staff café and the “News in the loos” noticeboards). In a short space […]

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Top tips for motivating people

Posted on: January 30, 2016

I’ve written about motivation before. But last week – at one of MBL’s “Managing and Marketing a Profitable Surveyor’s Practice” – I was asked to produce a blog that pulled together some of the many ideas for motivating people. They apply to property folk as much as others. Accept that different things motivate different people […]

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People management in a property partnership

Posted on: December 14, 2015

People management in a property partnership is one of the topics addressed in the “Managing and marketing a profitable property partnership” training session I deliver periodically for MBL seminars https://www.mblseminars.com/Outline?progid=5865&AddSeminarToBasket=1027490 The course is based on the book “Growing your property partnership” http://kimtasso.com/publications/growing-your-property-partnership/. At each session, I ask what delegates would like as a follow-up reminder […]

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12 tips from a coaching and mentoring skills course (2015)

Posted on: December 10, 2015

A dozen directors and managers from professional service firms joined me on the PM Forum’s “Developing your coaching and mentoring skills” experiential training session this week. http://www.pmforum.co.uk/training/  It was a great day – and we particularly enjoyed the role plays of coaching sessions with team members and fee-earners which provided both practice and insight. The […]

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