3 themes from marketing planning – Stepping stones, persuasion and momentum

Posted on: September 25, 2015

Recently I ran another of the popular “marketing planning in a nutshell” training session for PM Forum http://www.pmforum.co.uk/training/ The 18 delegates – from a variety of legal and accountancy firms – selected three of the topics we discussed for a follow up blog: Stepping stones, persuasion and maintaining momentum Stepping Stones It’s obvious that before […]

Read More

Change management book review: “Switch: How to change things when change is hard” by Chip and Dan Heath

Posted on: September 16, 2015

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ I’ve read many books on change management before but this one comes with a really big recommendation. It’s quick, easy and inspiring to read. And the few lessons – illustrated beautifully with great success stories from all manner of societal, business, commercial […]

Read More

Employee Benefits in law firms – All about the money rather than well-being?

Posted on: August 20, 2015

I recently did some work on The Lawyer’s employee workplace benefits research into 70 law firms that resulted in articles in both The Lawyer http://www.thelawyer.com/ (15 June 2015) and Employee Benefits http://www.employeebenefits.co.uk/ (July/August 2015) magazines. The overall findings were that there was less flexibility and innovation in employee benefits in law firms than might be […]

Read More

Be more strategic – creating behaviour change

Posted on: July 6, 2015

At the PM Forum’s “Being more strategic” course http://www.pmforum.co.uk/training/ last week we covered a lot of ground. During the day we explored techniques for: thinking strategically, strategic processes, developing business strategy and strategic marketing. The feedback (see below) was fantastic. When I asked delegates on what topic they would most appreciate a blog, the subject […]

Read More

Legal marketing case study: Improving referrals through reward systems at Keystone Law

Posted on: February 19, 2015

I’ve written many articles and blogs about cross-selling and both internal and external referral management. And I always mention the need to remove barriers and risks and ensure that there are adequate rewards. So here’s an interesting Legal marketing case study. So I was interested to talk to the good people of Keystone Law. This […]

Read More

Original branding by Matt Playford · A site by Fresh01