Online events Archives

Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events
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Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events

Kim's Blog, Marketing, Relationship Management

Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events

Being rather weary of the Zoom and PowerPoint combo for online events I’ve recently attended two mind-blowing experiences that show how Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could be used to improve the future digital client experience. Here are my experiences and insights from a talk Read More

By Kim Tasso|2020-11-27T12:04:52+00:00November 13, 2020|

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
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Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Statistics and trends, Strategy

Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess

(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More

By Kim Tasso|2020-08-11T10:28:23+01:00August 11, 2020|