Pay Per Click

How to create a digital marketing strategy in a professional services firm

It was great to welcome the Optix Solutions team to deliver its first online training session for PM Forum  on 4th September. This new session “Creating a Leading Digital Marketing Strategy” guided delegates through the process of creating and implementing a digital marketing strategy. It comprised three elements: a) digital Read More

Google and social media advertising

Working predominantly with business-to-business (B2B) professional services firms, there is little opportunity to do much advertising. Most of the firms I work with focus on generating online interest through content management and search strategies although social media advertising is becoming increasingly popular with some law, accountancy and property firms. I’m Read More

2018-04-05T15:30:14+01:00April 5, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|

LawBid – New matchmaking service for individuals and businesses seeking lawyers (outsourcing legal marketing)

I spoke to Kid Harwood, Director at LawBid, to learn more about the new LawBid service which matches clients with an appropriate solicitor. Wildings Solicitors, the 30 year old firm which created LawBid, was recently nominated for the Law Firm Innovation Award at the Manchester Legal Awards in recognition of Read More

2017-05-05T09:34:20+01:00May 5, 2017|Kim's Blog, Lawyers, Marketing, Web Sites|
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