What are soft skills? And why are they so important? (Video)

Posted on: June 18, 2020

This 9 minute video explores: What are soft skills? And why are they so important? Video script Hi. I’m Kim Tasso. I am sure many of you are worried about the onward march of technology – things like artificial intelligence (AI) and machine learning and the impact these may have on your future. Will my […]

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Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme

Posted on: April 20, 2020 Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme

This book “The Human Edge – How curiosity and creativity are your superpowers in the digital economy” by Greg Orme (London Business School, founder of the Centre for Creative Business and with clients including Accenture, EY and Arcadia) is both fascinating and inspiring. Most of us (lawyers, accountants, surveyors or marketers) worry about the potential […]

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How technology drives marketing intelligence and efficiency

Posted on: May 4, 2019

This article “How technology drives marketing intelligence and efficiency” was published by Intapp on April 29, 2019 https://www.intapp.com/blog_posts/how-technology-drives-marketing-intelligence/ Intapp recently connected with industry influencer, Kim Tasso, to discuss how technology is impacting and improving marketing. Tasso, the managing director of RedStarKim Ltd., is an independent management consultant specializing in the professional services sector. This is […]

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An MBA is great – but you’ll need soft skills to make an impact

Posted on: December 3, 2018 Soft skills

This article “An MBA is great – but you’ll need soft skills to make an impact” was published on the Association of MBAs (AMBA) web site on 23 November 2018. They don’t teach you about soft skills and relationships at Business School, but these are what could make the vital difference to career success, says Kim […]

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Managing teams and virtual teams – 13 top tips

Posted on: May 17, 2016 Managing teams and virtual teams

Managing teams and virtual teams was the topic generating most interest at a recent Future Marketing Manager course (see http://www.pmforum.co.uk/training/). In professional service firms, there are all manner of temporary campaign groups, cross-departmental teams to support sector based initiatives and virtual teams for major firm-wide projects. Sometimes the team members are dispersed geographically and usually […]

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