PESTLE analysis

Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Training - PM Forum. It was an energetic and exciting day where everyone took away different ideas and actions. Future Read More

2023-12-12T11:56:34+00:00December 12, 2023|Kim's Blog, Management Skills, Marketing, Relationship Management|

Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

The Managing Partners' Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy Read More

2023-09-29T10:00:34+01:00September 29, 2023|Accountants, Kim's Blog, Lawyers, Management Skills, Statistics and trends|

Market research: Professional services benchmark and accountancy profession statistics

I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. Professional Services – Read More

2023-09-07T16:25:52+01:00September 7, 2023|Accountants, Kim's Blog, Statistics and trends|

Be more strategic – A metaphor: Analyse, join and align the dots

At the start of March, there was an online PM Forum workshop on “Being more strategic”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Below is a summary of the key themes Read More

2023-03-06T11:22:47+00:00March 6, 2023|Kim's Blog, Marketing, Strategy|

Be more strategic – PESTLE, Positioning and Plans

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Many were attached to specific practice groups and some had firm-wide roles. This post picks up on some of the emerging themes and shares the delegate polls as an Read More

2022-12-22T15:49:06+00:00December 22, 2022|Kim's Blog, Marketing, Statistics and trends, Strategy|
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